Objective: create a blind box concept aligned with current collectible toy trends.
Process: Using an AI-generated image provided by Bougie Cattle Co. as a visual reference, I developed original cow character illustrations inspired by the brand’s signature mini Highland cows. The initial direction followed Pop Mart’s blind box format, focusing on a single character with several color variations. Through multiple rounds of exploration and revision, the concept evolved into a four-character collectible series titled My Moo Moo Herd of Light.